This unique Echinacea produces showy, rose-purple blooms that last throughout the summer, even without deadheading. PowWow 'Wild Berry' produces more flowers than any other Coneflower variety and will attract a variety of pollinators. Sturdy, upright stems make this Echinacea an excellent choice for windy spots and cutting gardens.

It grows in average soils with dry to medium moisture and well-drained drainage in full sun to part shade. This adaptable plant tolerates drought, heat, humidity, and poor soil.