Glandularia gooddingii, also known as Goodding Verbena and Desert Verbena, is a short-lived perennial wildflower, producing gorgeous lavender tubular flowers in the springtime that attract butterflies. The small gray-green leaves have serrated edges and are covered with short white hairs. Goodding verbena will bloom in the cool season, February-April, or even earlier. With irrigation, flowering can continue into summer and on to autumn. For best display, irrigate regularly while blooming.

Plant in full sun to partial shade and well-drained soils. Allow to go to seed, as this will provide new seedlings to replace the older plants as they die. Although short-lived, this plant reseeds readily in the landscape.