Hibiscus coccineus is a sturdy and erect perennial plant that grows to a height of 3-6 feet. It has woody stems and deep green leaves that are shaped like hands and are 5-6 inches wide. The plant blooms from mid-summer to early fall, showcasing bright scarlet red flowers that are 3-5 inches in diameter. The flowers look like hollyhocks and have five petals with a prominent center staminal column. It is commonly known as swamp hibiscus since it grows in marshes and swamps in Alabama, Georgia, and Florida.

To grow this plant, you need medium to wet soil in full sun to part shade. It is best to keep the plant in full sun or light shade, as too much shade can make it leggy with fewer flowers. This plant can tolerate summer heat and humidity, but it is essential to keep the soil moist throughout the growing season.